FOXBusiness.com posted a video titled “Tips for Starting a Small Business.” Of course, it gave a lot of information that we already know, such as being cautious with spending, being prepared for failure and remembering that surviving the present will only ease the future.
But one thing that the video touched upon, which I found especially interesting, was the gender aspect of starting a new business. It never crossed my mind before, but how are women versus men faring in entrepreneurship?
Well, the two female small business CEO’s featured in the video, Poppy King and Nell Merlino, argue that women seem to be more able when it comes to heading a business during the recession. King, who founded and owns Lipstick Queen, says that women tend to be more poised when it comes business planning. She says women, because they like to talk a lot more than men, are more likely to start more customer-focused companies where there is much more communication between business and consumer — an element that generally makes businesses more successful.
George Cloutier, the sole male CEO featured in the video, seemed to agree, saying that women tend to also be much more optimistic by nature, something to be valued in gloomy economic times.
So, are female business owners more adept than their male counterparts? Well, looking back at my interview last week with Martha Todd, the co-owner of The French Press Cafe, she seemed to indeed have a very optimistic attitude to both her business and the recession. Rather than looking at what may happen, Todd was instead grateful for what has happened. Perhaps in times like these, that’s the best way to go about things.